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About michelle

Passionate About Inspiring Others

The creator of the Creative Business Model Canvas, Michelle Carter, is an academic and award winning business owner working within the creative industries. Michelle has helped many creatives understand their practice and their business models. 

At the heart of Michelle’s career is the desire to help artists make great art through rewarding careers as she is a true believer in the enriching value of the arts.


A self-confessed gym addict and mother of three, Michelle is often seen in her active wear at the school pickup.

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Creative Industries Lecturer 
University of Canberra, Australia
  • Master of Arts (Research)

  • Bachelor of Arts

  • Diploma of Business

  • Certificate of Training and Assessment

research papers

The creative business model canvas as a tool for entrepreneurship education.


//  12th International Conference of Education, Research and Innovation (ICERI2019)


//  Carter, Michelle & Carter, Chris (2019)



The inclusion of business curricula into creative industries undergraduate programs has been steadily increasing as educators recognise the need to prepare creative industries students for micro business, freelance and start-up graduation outcomes. One of the challenges facing the inclusion of business studies in the creative industries is the need to make business principles and practices applicable to creative practitioners. The Creative Business Model Canvas is the outcome of a three-year study which sought to adapt a popular business modelling tool for the creative industries. While the Creative Business Model Canvas has been used successfully in individual coaching sessions outside of the university context, the use of it in larger workshops as a method of teaching business modelling in the creative industries, until now, has not been investigated. This paper is a reflection on the use of the Creative Business Model Canvas as a tool for entrepreneurship education within the creative incubator environment.

The Creative Business Model Canvas: The Business Model Canvas reimagined for visual artists

// Masters by Research thesis, Queensland University of Technology.


//Carter, Michelle (2018)


Recent disruption to the art market has dismantled traditional barriers to entry for new artists and created opportunities for them to reach audiences and develop micro businesses from their practice. However, the majority of Australian artists are untrained in creating profitable business models from their art practice. In order for artists to identify potential opportunities they must rethink their current business strategies and resultant business model. This research project provides a practical tool for use in the business model innovation process by refining Osterwalder and Pigneur’s Business Model Canvas specifically for visual arts practitioners.

The Creative Business Model Canvas

//  Social Enterprise Journal Vol. 16 No. 2, pp. 141-158.

//  Carter, Michelle & Carter, Chris P.  (2020)



Creative and cultural producers, like social enterprises, operate in a complex business environment where the value proposition is difficult to define, and the organisational motivations are not always financially driven. In the case of Australian visual artists, low incomes and limited access to government funding magnify the importance of developing sustainable business models. This paper aims to present the Creative Business Model Canvas (CBMC), a reinterpretation of Osterwalder and Pigneur’s CBMC (2010), for the benefit of a visual artist’s business planning.

Reflective practice in undergraduate studies: short-term international mobility experiences for Australian animation students.

//  EDULEARN16 Proceedings, International Conference on Education and New Learning Technologies.

//  Carter, Chris P. & Carter, Michelle (2016)



The Los Angeles, Animation and Visual Effects Sojourn has been developed to further establish animation research and practice at Queensland University of Technology (QUT) within a global context. To date, QUT graduate outcomes in animation have seen students predominantly focussing on placement within the local animation industry with very little research or practice occurring internationally. This localised focus has stunted the capacity for graduate outcomes in the field and limited undergraduate exposure to the wider research and creative activity occurring beyond the Australian sector. By establishing an annual sojourn to the creative and cultural hub of animation and visual effects, students are exposed to the wider animation community and shown the global research and vocational opportunities that await them after completing their undergraduate study. This paper reflects on the 2015 LA Animation Sojourn, identifies key strengths and weaknesses in the initiative and provides recommendations for future overseas short-term international mobility experiences.


The Refinery.
Sunshine Coast QLD​
July 2019, July 2020 
Business strategy design for creatives.
This workshop was designed for creative practitioners working in a range of creative disciplines.  Participants were able to clearly understand the value of their practice and mapped their current creative business model onto the Creative Business Model Canvas. 



The creative-social economy in Singapore and beyond.

Nanyang Technological University, Singapore
November, 2018.​
Creatives and sustainable careers
At this conference I presented the outcomes of my research project; The Creative Business Model Canvas. 
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Panel member
Queensland University of Technology
28th August, 2016.
Jobs! Jobs! Jobs?​ Creative Education: Diverse careers of the future.

This panel discussed the future of creative industries occupations and how creatives might develop sustainable creative careers.
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Luminous Skies Exhibition - Rachel Prince
September 2018
Opening the exhibition 
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Image: Rachel Prince (2018)

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